Studio: AREA & ROOF
Director: Ian Derry
A choreographed midnight courtship for Versace’s SS17 sport-infused collection
“Sportswear is the future of fashion. Making it unique and luxurious is the challenge I took on this season. This is a collection that is all about freedom.” — Donatella Versace
Versace presents a bold new cinematic campaign created for their athluxury-inspired collection, including ultra-lightweight outerwear and sharp tailoring that sculpts the form. Embracing life to the fullest with movement, two majestic lovers show realness through dance as they bend, flex, and intertwine, backdropped by an urban landscape.
“Two majestic lovers show realness through dance as they bend, flex, and intertwine”
Dusk turns to dawn as their sport-infused apparel empowers them to experience unique moments in absolute freedom, living vividly in the moment with self-determined abandonment.