It’s been 6 months in the making. On Thursday 30th March jj Media joined the Peroni team to see the launch of THE HOUSE OF PERONI, in Edinburgh’s Castle Street.
Our brief was to find a public affluent space with high footfall and where better to go than Castle Street that already showcases many established brands such as Thomas Pink. Overlooking the breathtaking Edinburgh Castle, the event space couldn’t have been more perfect for an innovative brand with so much heritage like Peroni. Working with the incredible M&C Saatchi & YOURgb, jjMedia worked hard to close down the streets for this three day event which hosted the Award-winning Master of Mixology Simone Caporale serving three extravagant and unique cocktails, all including the great tasting Peroni. To say that they were worth the money is an understatement. They not only looked fantastic, but tasted incredible.
Guests experienced a virtual world blending art with technology. British artist Carne Griffiths, along with 2016 Lumen Prize winner Fabio Giampietro and Italian graffiti artist, Peeta, have each created virtual reality pieces around the theme of ‘craftsmanship’.
Stepping inside art, Peroni partnered with Google allowing customers to try the Tilt Brush to create their very own virtual art experience, empowering everyone to be their very own creative mastermind. Not only was the VR fully immersive, the spaces itself drew in the crowd and kept them going all night.
What’s the next stop for the House of Peroni? Manchester!